Art21 Blog Post Essay Example | Topics and Well Written Essays - 250 words

Art21 Blog Post - Essay Example She uses her painting to educate others on gender and social, political condition in her country. She plots her work in advance and takes long in her paintings making sure that they are produced to perfection. She also includes different characters in her paintings based on materials and color. Viewers should learn various principles from her line of work. Foremost, she does not take advantage of her job to strive economically but instead has an emotional connection to her paintings. She takes her time while preparing paintings since there are hidden messages in her paintings. She also promotes American cultural history through her paintings on American folk-art traditions Viewers can easily recognize the artist due to her work. Information can be gathered from her painting where she has been featured in the power category of artists. She uses her work to provide knowledge and increase awareness to her viewers. She claims that one has to let the portraits come up automatically without forcing anything. Consequently, her work has been featured in various museums in the U.S providing her viewers with breathtaking scenes in her

Kite Runner Essay Essay Example for Free

Kite Runner Essay Essay Hitler was an undoubtedly deranged man with the desire to concur a nation, who used inhumane methods to achieve his goal of a ‘perfect’ society. The proud words of Assef about him were, â€Å"Now, there was a leader. A great leader. A man with a vision.† (39-40) In the novel The Kite Runner by Khaled Hosseini, Assef is characterized as a cruel sociopath; his character is created through Hosseini’s use of figurative language and connotative diction. Throughout the passage with Assef as a child Hosseini describes Assef with repetition. Repetition in a novel is a way to convey the point that an author is trying to make. Hosseini makes his statement about Assef very clear. He uses the words â€Å"relentless†, â€Å"ambush†, and â€Å"Savage† over and over to push the severity of Assef’s lunatic way of life. Even more words are used like â€Å"stainless steel brass knuckles† (38) and yelling out the prejudice slur, â€Å"Flat-Nose† (38), referring to the Hazara people. They were repeated because they show up later in the novel and foreshadow Amir’s journey back to Kabul. Also the author uses an epithet to describe Assef, as if he were an evil character of an old epic story. Amir proclaims him to be â€Å"Assef ‘the ear eater’† (38) and the gruesome name created a legacy from his actions. Assef’s character is also shaped by the way Hosseini uses connotative diction to support how crazy Assef is. His word choice clearly states how Assef dominates the other children in Kabul, as Amir says â€Å"blond-blue eyed towered over the other kids.† (38) Assef is a force to be reckoned with because of â€Å"his famous stainless steel brass knuckles† (38) He uses them as a way to prove his authority in the neighborhood. His obsession to be the leader is unusual and he is out of control as a child. The way Hosseini describes Assef there is no bright future for him as he is a corrupt boy with the drive to cause suffering. Assef plays the role of the antagonist in the story where he instigates all conflicts by creating turmoil in the novel, which the main character, Amir, has to overcome. His psychotic mindset leads him to become part of the unexpected climax of the story, and helps to develop the novel further in relation to all the obstacles Amir must face when dealing with his past.

The American Dream in Arthur Millers Death of a Salesman :: Death of a Salesman

The American Dream in Arthur Miller's Death of a Salesman Material happiness provides the ambition behind seeking the "Arthur Miller's Death of a Salesman ." In Death of a Salesman by Arthur Miller, Willy Loman's determination to live up to his "American Dream" and to seek material happiness only takes his life. What is the "American Dream"? The "American Dream" cannot be defined. I know that my "American Dream" consists of a Porsche, a large house, and a happy family. Willy Loman's definition does not differ greatly from mine although while trying to pursue this dream, Willy's mind slowly drifted further and further away from reality. The "American Dream" is the idea that any man or woman can make his or her own fortune, despite his or her past. Willy is trying to achieve success through this thought, believing that being "well liked" and working hard will be enough to ensue his success. Willy was wrong. Social class is a major factor in Death of a Salesman. Willy is a salesman. Willy believes that success comes from being well liked and popular and has tried desperately to instill his notions to his two boys Happy and Biff, Willy's biggest aspirations in life. His wife Linda is extremely supportive and is Willy's only connection to reality. While raising his boys and trying to instill his "American Dream", he fails to teach them any sense of morality, leading them down to what he feels is the wrong path. At one point, he defends Biff for stealing just because he was an amazing football player. "Loaded with it. Loaded! What is he stealing? He's giving it back, isn't he? Why is he stealing? What did I tell him? I never in my life told him anything but decent things." (Pg 41. Act 1) Willy's goal throughout life was to climb out of his social class. As a salesman, Willy was a failure and he tried desperately to make his sons never end up like him. As a result, he loses his mind and his grasp on reality. Throughout the story, Willy often has flashbacks of the conversations that he and his brother Ben once had and the author intertwines them in past and present very nicely.

Netsuite customer relationship management for the Banking Sector Essay

NetSuite is the world’s leading provider of on-demand business application software combining accounting and enterprise resource planning (ERP), customer relationship management (CRM) and  ecommerce capabilities in a completely integrated solution. With over 12,000 customers globally, NetSuite companies are enabled to manage all key business operations uniting departments, automating processes and gaining unparalleled insight into their business. Netsuite is built around a single customer record, so all areas of the business; sales, support, accounting, distribution, shipping and billing, use the same information for every interaction. Because NetSuite gives vital business intelligence in real time, businesses can make informed decisions faster. Deliver better business management – powerful real-time, customisable dashboards, NetSuite business management software gives managers and employees the functionality, information and tools they need to manage their entire business better and streamline operations. Eliminate data re-entry – because NetSuite software is built on a single record for every aspect of business, there’s no need to waste time re-inputting data into separate systems. Eliminate IT maintenance and upgrade costs – NetSuite is cloud-based, business management software with a 99.5% uptime guarantee. This gives greater reliability and security while eliminating the need for on-site hardware and software. Make better decisions faster – NetSuite business management software gives real-time business intelligence dashboards for any and every aspect of the organisation from leads, commissions, sales revenue and forecasts to bank balances, receivable and payable anywhere and anytime. Increase collaboration – NetSuite SaaS offers portals that allow customers, partners and vendors to collaborate allowing organisations to get closer to customers and partners, move quickly and seize opportunities.

Frank O’ Conor – Oedipus Complex

My Oedipus Complex Frank O’Connor Question: What do you think of Larry’s attitude to his father? Do you think his behavior is justified? Explain your answer. Answer: Larry in the story â€Å"My Oedipus Complex† has a very composite character made of hardness. With very few things that he noticed and experienced in life, his conclusion to a certain topic doesn’t come up with much logic. Though he is the only child till the birth of Sonny, but due to a very coddling behavior by his mother throughout this period of his father being in the war, it became obvious to him that he is â€Å"the boss around†. When his (Larry’s fathers) back was tuned, mother let me get a chair and rummage through his treasures. She didn’t seem to think so highly of them as he did† (O'Connor) Events of his mothers lack or carelessness made him come up with the idea that may be his father wasn’t that important. Never knowing the role of his father and living with such little knowledge he keeps guttering around in his own flow. Again, his priority was considered the most as there was no one else with his mother.He hadn’t any siblings and was poised with a thought of being unable to afford a new person in the house. His very sense of freedom made his day and the time passed by along with his mother. Ever since Larry’s father arrives home after the war, he feels this very lack of superiority that he lived with. He was being less noticed and was stopped from coming up with his childish acts. All of a sudden he starts getting annoyed off the thoughts of being ignored by his mother as his mother had to spend more time with his father.He had to compromise on his own share of his mother’s reaction and her response wasn’t quite what he expected. In a very small time the changes in return of things he did earlier, was growing unbearable for him. His grab on his freedom collapses as his very little intelligence couldn’t do much good to him. He tries doing things that started to be an ignorant part of his parents. He started expecting from things that was barely a part of his daily life, now even a cup of tea would matter to him. He starts feeling he is cared less in the house.His father on the other hand was quiet calm responding to the situation, realizing that Larry is just a small child. He carried on being the quiet guy up to sometime but sooner ahead he was obvious to have lost a grasp on it. â€Å"I see he’s better fed then taught,† (O'Connor) Stated his father concentrating on larrys reaction to things. Sooner as Sonny arrives in the scene, the tables turn as Larry concentrates on his mother and accepts the fact of his father, but doesn’t easily seem to buy the fact of Sonny consuming most of his mother’s attention then.Throughout the whole time, his acts seemed childish because there was someone older who was compared more mature. Talking big word s are easy but Larry is still a child who was cared for but not in all ways. Larry had his mother to stay busy with before but as she grew busier with his father’s presence later on, he starts thinking of what he should do to prevent his father from taking his time. He came across jealousy and his expectations kept on crawling, making him emotional and irrational at times.

Free Essays on Pakistan Economy

Pakistan ECONOMY Salient Features: Low-income country with promising growth but transition to middle-income nation held back by chronic problems including rapidly rising population, sizable government deficits, heavy dependence on foreign aid, large military expenditures, and recurrent governmental instability. Gross Domestic Product (GDP): In FY 1993, equivalent of US$50.8 billion, or about US$408 per capita; GDP growth rate averaged 5.3 percent a year between 1950 and 1993. Agriculture: Declined over the past four decades from 53 percent of GDP in 1950 to 25 percent of GDP in FY 1993, but still employs about 48 percent of labor force. Notable for having world's largest continuous irrigation canal system. Industry: Leading growth component of economy, industry (including mining, manufacturing, and utilities) accounted for about 21.7 percent of GDP in FY 1993, up from 8 percent in FY 1950, and employed 13 percent of labor force. Services: Services, including construction, trade, transportation and communications, and other services, accounted for 53.3 percent of GDP in FY 1993 and employed 39 percent of labor force. About 7 percent of civilian work force employed in construction, 13 percent in trade, 5 percent in transportation, and 14 percent in other services. Energy: Firewood, bagasse, and dung major energy sources. Small crude oil production; over 90 percent of petroleum requirements imported. Natural gas, oil, and hydroelectric power major domestic commercial energy sources. Substantial deposits of poor-quality coal. Energy supplies constrain industrialization in mid-1990s. Foreign Trade: United States and Japan largest trading partners. In FY 1993 United States accounted for 13.7 percent of Pakistan's exports and 11.2 percent of its imports. Japan accounted for 6.6 percent of exports and 14.2 percent of imports. Germany, Britain, and Saudi Arabia important trading partners. Hong Kong important export market. China si... Free Essays on Pakistan Economy Free Essays on Pakistan Economy Pakistan ECONOMY Salient Features: Low-income country with promising growth but transition to middle-income nation held back by chronic problems including rapidly rising population, sizable government deficits, heavy dependence on foreign aid, large military expenditures, and recurrent governmental instability. Gross Domestic Product (GDP): In FY 1993, equivalent of US$50.8 billion, or about US$408 per capita; GDP growth rate averaged 5.3 percent a year between 1950 and 1993. Agriculture: Declined over the past four decades from 53 percent of GDP in 1950 to 25 percent of GDP in FY 1993, but still employs about 48 percent of labor force. Notable for having world's largest continuous irrigation canal system. Industry: Leading growth component of economy, industry (including mining, manufacturing, and utilities) accounted for about 21.7 percent of GDP in FY 1993, up from 8 percent in FY 1950, and employed 13 percent of labor force. Services: Services, including construction, trade, transportation and communications, and other services, accounted for 53.3 percent of GDP in FY 1993 and employed 39 percent of labor force. About 7 percent of civilian work force employed in construction, 13 percent in trade, 5 percent in transportation, and 14 percent in other services. Energy: Firewood, bagasse, and dung major energy sources. Small crude oil production; over 90 percent of petroleum requirements imported. Natural gas, oil, and hydroelectric power major domestic commercial energy sources. Substantial deposits of poor-quality coal. Energy supplies constrain industrialization in mid-1990s. Foreign Trade: United States and Japan largest trading partners. In FY 1993 United States accounted for 13.7 percent of Pakistan's exports and 11.2 percent of its imports. Japan accounted for 6.6 percent of exports and 14.2 percent of imports. Germany, Britain, and Saudi Arabia important trading partners. Hong Kong important export market. China si...

Global Warming Arguments For and Against

Global Warming Arguments For and Against Arguments for Global Warming Global warming has been thought as a theory that global average temperatures have been rising and will continue to rise as a result of mankind activities. As an effect, this paper critically discusses the argument put forward by the believers the argument put forward by non- believers of global warming. It also highlights solutions which can be used to solve this global problem.Advertising We will write a custom essay sample on Global Warming: Arguments For and Against specifically for you for only $16.05 $11/page Learn More Global warming has been defined as â€Å"the rising average temperature of Earths atmosphere and oceans and its related effects† (Gleick, 2001). Believers of this theory have attributed anthropogenic activities to climate change. People like Gore have called for actions in which they say that each of the human races has the responsibility of dealing with climate change. In proving that global warming is not a theory but a fact, believers claim that, it impacts like: melting of arctic sea ice, rise in the sea level, surface temperature rise, melting of glaciers and permafrost, desertification due to extreme drought conditions, prevalence of heavy down pour leading to flooding, increase in average surface temperature, increase in strength and frequency of hurricanes, increase in frequency of heat waves and acidification of sea water are just evident and anybody can either feel or see them. According to believers of global warming, the number of category four and five hurricanes has almost increased in the last few decades, waves of heat will at one point be more frequent and more intense as temperature increases, death will double in a quarter a century to 300,000 people annually. In addition, millions of species globally will at one point be extinct as a result of global warming, by 2050 there will be no ice in Arctic Ocean, new and invasive species will be introduced and sea lev el will rise by over 20ft coupled with loss of shelf ice in Antarctic and Greenland. All these seem to be fully supported by those like Eric. Most scientists like Eric Staig, who is an earth scientist agree with this, claiming that the whole issue about global warming has not been addressed well by different stakeholders; hence its effects will still be evident. He mentions the drowning of four bears as being one of the effects of global warming (Michael, Nikkhah, 2004). Sceptics of Global Warming It is worth to note that sceptics of climate change have very strong roots from the past sceptics of global warming. According to Glover (2007), believers of climate change have based their arguments on serious scientific errors that are misleading. He claims that, when Gore claimed that glacier will melt due to global warming is misleading.Advertising Looking for essay on ecology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Historica l records show that ice has been melting in some mountains since 1880 as a result of land use changes, humidity changes and rainfall patterns. In a ruling made by Burton, scientific evidence proves that ice melting is not mainly due to anthropogenic activities (Glover, 2007). The argument that increase in CO2 in the environment is immoral, is among the claims refuted by sceptics, because it ignores photosynthesis science. It is a fact that plants need CO2 to manufacture food, so an increase of CO2 gas will translate to plant productivity. It has been argued that CO2 gas is not poison. As a matter of fact, in Devonian era, vascular plants thrived well with CO2 levels being over 20 times the current one and temperatures were not much different from what we are experiencing today, in fact man will have plenty to eat with high CO2 concentration. By looking at the argument that sea level will rise by six meter 20fts, is an exaggeration that is unreasonable. This prediction is not in line with scientific results like the IPCC, which holds that in the coming 100 years, sea level will rise by between 0.1m and 0.8m. According to scientific records, sea level rose by 1mm between 1900 and 1951, which later decline by almost the same rate in 1980. It is also worth noting according to them that, 125,000 years ago at a time when CO2 concentration was much lower sea level abnormally rose to excess of six meters, 7,000 years ago it went up more than two meters and 1,000 ago it rose by 0.5 meters. Climate is defined scientifically as â€Å"average weather conditions over a long period of time. So, climate is having inherent variables hence individual weather condition cannot indicate climatic trend† (Stern, 2007). Using events like floods, hurricane and Katrina, to explain global warming is incorrect. Moreover, claiming that U.S responsibility is misleading and unfair, according to economists. This is because, comparing fuel economy standards of the country and that of others is unfair; some say that if burning fossil fuels is done away with, emission of green-house gas will reduce. But, what will happen to businesses? They will end up coming to a standstill, leading to loss of jobs which translates to poverty. The argument provided by U.S not to ratify the Kyoto protocol is basically from economic reasons (Stern, 2007).Advertising We will write a custom essay sample on Global Warming: Arguments For and Against specifically for you for only $16.05 $11/page Learn More According to a ruling made by Burton, drowning of polar bear was not as a result of global warming as many have claimed. Non-believers have asserted that a number of bears were drowned while trying to swim further to find ice. However, the fact is, the four polar bears drowning was as a result of violent storm Sceptics have also refuted the claim that increases in CO2 release, will lead to increase in surface temperature. This is because, the statistics and g raphs were wrongly interpreted, sceptics claim that the data are not ice core one but rather Mann et al research group. Documentations prove that between 100-1300 AD temperatures were just as high as now. So, claiming that CO2 gas caused an increase in temperature was disapproved based on the fact that, increase in CO2 gas was trailing temperature increase between 800 and 2000 years (Revkin, 2005). In addition, according to Walter, et al (2006), the green house effect is as a result of a combination of various variables including clouds, water vapour, CO2 contributing to, 24%, 54% and 14% respectively. Now, using Stefan Boltzmann equation to CO2 gas, raise in temperature will be less than 0.5 degree Celsius between now and the time its concentration will double (Walter et al, 2006). Proposed Solutions to Global Warming Mitigation; this has been done to reduce global warming effects in future particularly by reducing greenhouse gas emissions. This involves manufacturing products that can be reused or recycled as one way of dealing with this problem. Recycling needs much less energy as compared to new materials. In addition, recycling or reusing reduces the number of products needed to be manufactured, hence using less energy. Another way of mitigating is forestation and reforestation. Due to the fact that trees absorb carbon dioxide from the atmosphere and then store it, if more trees are planted, then more carbon dioxide will be absorbed from the atmosphere. In addition trees reduce flood effects as they act as barriers to run off waters hence reducing their destruction forces. Reducing emissions from industries by using cleaner fuels like bio-energy which is environmentally friendly is highly called for (Revkin, 2005). Geo-engineering has also been used to solve global warming problem. This has involved the use of different techniques like removal of CO2 from the atmosphere as well as reflecting incoming sunlight. Lastly introducing the concept of carbon tax has been proposed to help curb the problem although it has generated serious debates (Walter et al., 2006).Advertising Looking for essay on ecology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion From the review of global warming, views from both sides of the divide have been brought forth. Strong arguments for and against the whole idea has been succinctly covered. The last section of the paper deals with the possible solutions that can be used to curb the problem. It is important to remember that despite the arguments for and against global warming the problem is real and calls for timely solutions. The Newspaper article The link to the article is https://www.nytimes.com/section/climate The newspaper talks of global warming being a serious problem. However it acknowledges that there a number of technological, economic as well as political that need to be resolved before the entire world embarks on collective effort to arrest the problem. Major causes of global warming are clearly brought to light. Similarly possible solutions have been proposed on how best to tackle the problem. References Gleick, P. (2001). Climate change in a warming World. New York: Californi a Water. Michael, J Nikkhah, R. 2004. The truth about global warming its the Sun thats to blame. London: Taylor Francis. Revkin, C. (2005 November 5). Rise in gases unmatched by a history in ancient ice. The New York Times. P. A2. Stern, N. (2007). The economics of climate change - the Stern Review. Cambridge, UK: Cambridge University Press. Walter, K., et al (2006). Methane bubbling from Siberian thaw lakes as a positive feedback to climate warming. Nature, 443 (7107): 71–75.

7 Time Management Tips During College Finals

7 Time Management Tips During College Finals Time is often one of the most precious commodities a college student has during their years in school. While funds and sleep may be in short supply, many if not most college students are also nearly always short on time. During college finals, having good time management skills becomes even more important. But just what steps can you take to make sure youre managing your time well during the chaos of finals week? Step One: Get some sleep. When things get rough, sleep often gets cut out of your schedule. That paper and lab report have to be done by tomorrow morning, so ... no sleep tonight, right? Wrong. Not getting enough sleep in college can actually cost you more time in the long run. Your brain will run slower, youll be more likely to get sick, youll be less able to handle stress, and oh yeah youll be super tired all the time. So even if it seems counter-intuitive, invest some time in getting some quality zzzzs. Theres always a few ways to get a little more sleep in school, no matter how hectic your schedule might seem. Step Two: Prioritize often. Keep a running list in your head, on your laptop, on your phone, in the cloud of the major projects and tasks that youre managing during finals week. Adjust it as often as necessary and refer to it when youre feeling stressed about all the things you have to do. If you feel overwhelmed, just focus on the top 1 or 2 items. You can only do so many things at once, so focusing on the most important can help you feel like youre accomplishing something instead of worrying about everything else you should be doing. Additionally, one of the best ways to manage your time is to avoid procrastinating. If you have a final paper due Tuesday, schedule time into work on it over the weekend instead of planning to be up all night Monday night cramming to get it done. Planning to procrastinate isnt time management; its just plain silly and, ironically, a big waste of time. Step Three: Leave extra time, just in case. As hard and as much as you might try to plan every detail of your college life, sometimes things just happen. You get sick; your laptop crashes; your roommate loses your keys; your car breaks down. Leave as much time as you can each day during finals week for flex time. That way, you wont have to stress when the inevitable happens, since youll know you already have a little time to deal with the unexpected. And if nothing happens and you find yourself with some free time, you can reprioritize and refocus as needed. Step Four: Schedule time to relax. Finals can be incredibly, surprisingly stressful, and you may not realize just how much its taking a toll on you until its over. The mental stress, workload, lack of sleep, and importance of everything you have to do can sometimes feel overwhelming. Fortunately, one of the best things you can do to clear your mind is to just let it relax. Scheduling some down time can actually save you time since youll be mentally recharged and more efficient afterward. Take 20 minutes to read a gossip magazine in the campus coffee shop; get some exercise while listening to music instead of trying to read; go play a pick-up game with some friends. Let your brain take a break so it can go back to being a workhorse instead of just an exhausted lump of mush. Step Five: Dont depend on quick fixes. Caffeine, energy drinks and other stimulants can be tempting to use when you can feel that youre burned out. Unfortunately, short-term fixes can end up costing you more time than they save you, which can be especially dangerous during finals week. Instead of slamming an energy shot, take the few extra minutes it takes to eat some protein and veggies. Itll taste better, youll feel better, and you wont find yourself in a jam in a little while. And while coffee can be a great pick-me-up in the morning or afternoon, it shouldnt be your main food group during finals week. Step Six: Ask for help when you need it. Asking for help is pretty much par for the course during a college students life. Its a rare student who can make it through four (or more) years of college-level work without needing a little help now and then. Consequently, dont be afraid to ask for some assistance when you need it especially if its during a time as critical as finals week. There are lots of places to ask for help and many of them have extra resources to deal with the increased need for assistance during the end of a semester. Step Seven: Avoid unproductive time wasters. Can spending a few minutes on YouTube be a good break? Definitely. But spending two hours there can be a major problem when youre in the middle of finals. Your brain may need a break, but just remember to be smart about how youre using your time. If you really want to do something mindless, use your time wisely and try to multitask when and if you can. If YouTube is calling your name, for example, do your laundry at the same time so you can feel (and actually be!) productive when you get back to your more important tasks.

StarBucks Essay Example | Topics and Well Written Essays - 1250 words

StarBucks - Essay Example Furthermore Starbucks does not follow traditional aggressive advertising strategy; rather it focuses on high-level branding and marketing practices (Larson, Marketing Strategy and Alliances Analysis of Starbucks Corporation). Word-of-mouth has been a widely practiced marketing communication strategy by the company. The ‘differentiation’ generic strategy provides sustainable competitive advantage to the company. Starbucks intentionally avoids traditional promotional approach. It believes that its brand is promoted through excellent in-store service, quality of the product, premium price and unique customer experiences. Such a strategy has definitely provided sustainable competitive advantages to the company. As far as customer response is concerned, Starbucks is very quick to respond to all their customer queries. Starbucks is committed to provide a unique experience to all its customers. It has all the required resources in order to support and sustain all its rapid response activities. Starbucks is one of the most successfully marketed brands in the world. The company has 16,706 stores (including both company operated and licensed) throughout the world. The company’s long term objective is to have 15,000 U.S. stores and 30,000 stores in the entire world (Horovitz, Starbucks aims beyond lattes to extend brand). Starbucks’s mission says that it is working for inspiring and nurturing human spirit – â€Å"one person, one cup and one neighbourhood at a time.† Generally strategic planners of any organisation develop the long term objectives in seven major areas which are profitability, competitive position, productivity, employee development, technological leadership, employee relations and public responsibility. Moreover quality of any long term objective can be evaluated on the basis of five factors namely flexible,

Exercise Physiology Laboratory 6 Question Set Essay

Exercise Physiology Laboratory 6 Question Set - Essay Example It helps you to maintain Blood Pressure, Improve Cholesterol, control weight and prevent cancer. (Mayo Clinic Health Letter,January Edition 2008 ) Moderate Obesity Recommendations PHYSICA ACTIVITES NUTRITION Brisk Walking and Jogging Drink Plenty Water, avoid soda Swimming Eat Slow and consciously Prefer Stairs as much as possible Replace Milk with Soy Milk Involve more in Household activities 1 Vegetarian Meal / Day (Fruits & Vegetables) Avoid Sleeping in Afternoon (Access Sleeping decreases Basal Metabolic Rate Don't Skip Breakfast 20-25gms of fiber diet e.g. Soya beans,oats,carrots and Broccoli Eat 2 Teaspoons of Honey 4. SPORTS AS PER SOMATOTYPE AND BODY COMPOSITION Somatotype is the key element in analyzing the sports potential. The Structure or built of person is known as Somatotype. My Somatotyoe is as below: SOMATOTYPE SPORT RECOMMENDED AVOID MESOMORPHIC Decathlon,Gymnastics,Rowing and Swimming Marathoning, Mountain biking & Golf The above mentioned recommendations are on the basis of skills and body structure required for a particular sport. "Mesomorphs rank high on strength, endurance and agility and therefore is best suited for the above mentioned sports." (Sports Potential, Measurement Description, Overview) 5. AFFECT OF HYDRATION LEVEL ON DXA, BIA AND SKINFOLD A. Hydration Level and DXA Test: Ideally with a decrease in hydration there should be an increase in element content (like Na, K, Cl) leading to a higher molecular weight of the body and thus change in attenuation coefficient. In the study done by Going and colleagues, it was found that the 98% of weight change due to dehydration was measured by DXA. (Human Body Composition, By Steven Heymsfield, Pg 75) A normal variation in hydration level (1-3 %of body weight)...In the study done by Going and colleagues, it was found that the 98% of weight change due to dehydration was measured by DXA. (Human Body Composition, By Steven Heymsfield, Pg 75) A normal variation in hydration level (1-3 %of body weight) has very little affect on measurement by DXA method. Variation in Hydration level blazes DXA estimates of percentage fat only 1-2.5 %.This interprets that Hydration Level doesn't have much affect on DXA measurement. B. Hydration Level and BIA Test: "In an experiment done, with decrease in Hydration level, Bioelectric Impedance (BI) decreased from 14.4 5.3% to 12.3 5.3%, After Rehydration, BI % increased to 15.5 5.8%. Similar findings occurred when subjects were super hydrated (Normal-BI = 13.2 5.3%; Super hydration -BI = 15.4 5.6%)." (SAUNDERSM. J. (1) ; BLEVINSJ. E. (1) ; BROEDERC. E. (1) ) B. Hydration Level and SKINFOLD: With the increase level of Water in the body, the Value in Skin fold test increases. High extra cellular water in subcutaneous tissues causes thickness of and hence the value calculated is incorrect. "Martin, Drink water and Clays(1992) reported that variation in skin fold compressibility may be an important limitation of this method.

Gender, sex ( with using CAUSE AND EFFECT style) Essay

Gender, sex ( with using CAUSE AND EFFECT style) - Essay Example A child will learn from its parents the difference between man and woman, boy and girl and identify the attributes that are associated with each term. In this respect, a childs idea of a man would be different in a household where the male is the breadwinner as opposed to the female, and vice versa. Although these gender categories are highly stereotypical, they form the basis for the childs basic understanding of gender and what it means to be female or male. Secondly, cultural beliefs play a large part also, with the views of the parents a strong factor. For instance, in Saudi Arabia, a number of people may believe that women were born only in order to serve a men or for giving birth to a child and then to raise him. In the same vein, and to use an extreme example, Eskimo men exploit their wives in order to set up trading associations with other Eskimos. They frequently present their wives sexual services in front of other Eskimo man just to strengthen the hunting or business relationship. In an Eskimo household, imagine how a young girl would see herself after being bared to these ideas over her first 5 years at home. Of course, this is an extreme example but it substantiates the point. Another aspect is media, media also uses interpellation as a form of recruitment that can inspire individuals to recreate their gender identity, presenting issues in a light that encourage people to join up or take a stand thus aiding the expansion of a collective identity amongst a specific gender. Phrases such as: "It was recognized that people label someone a feminist when someone expresses emotions that distinguish women from doormats," are designed to incite people into joining a shared individuality in the form of a group, in this case feminism. Lastly, our peers are a huge influence on the way that we see gender, and identify with the requirements of the same. The boys in a childs school may all play football, and therefore it is

Affects of Interest Rates on Consumption in the UK Dissertation

Affects of Interest Rates on Consumption in the UK - Dissertation Example Government has so far used interest rate effectively for enhancing the consumption pattern of the consumers in the retail sector. But at present, it seems that lowering the interest rates has become ineffective in the economy. Thus, the objective of the research has been set to find the actual effect of the interest rate changes on the consumption pattern of the people during the period from the year 2004 to 2009. Based on the entire research problem, comprehensive research question has been developed and respective research has been conducted. The section of literature review has provided findings of previous research conducted on the topic. The review findings has added value to the entire research situation. Qualitative research approach has been applied to the research with the aim that the scope can be broadened up. Survey has been conducted on the sample selected from the entire population which is the retailers and consumers of the UK nation. Findings of the survey suggest res ults complacent to the literature review. Along with the answer to research question, few more aspects of the economic nature have also been dealt with in the research paper. Table of Contents Abstract 2 Chapter 1: Introduction 6 1.1 Research Problem 7 1.2 Background of the Problem 8 1.3 Research Questions 9 1.4 Significance of the Research Study 10 1.5 Method of Solving the Research Problem 10 1.6 Structure of the Dissertation 11 Chapter 2: Literature Review 13 2.1 Interest Rate Fluctuation 13 ... of Marketing in Retail Sector in the Year 2008 and 2009 25 2.11 Interest Rates Effect on the UK Consumption with Respect to Inflation 27 2.12 Summary of the Literature Review 28 Chapter 3: Research Methodology 29 3.1 Research Philosophy 29 3.2 Research Approach 31 3.2.1 Qualitative or Quantitative 31 3.2.2 Deductive or Inductive 32 3.2.3 Subjective or Objective 33 3.3 Research Tradition 33 3.3.1 Ethnography 34 3.3.2 Grounded Theory 34 3.3.3 Ethnomethodology 35 3.3.4 Action Research 35 3.4 Research Strategy 36 3.4.1 Purpose 36 3.4.2 Design 37 Figure 3: Planned Research Design 38 3.4.3 Data Collection 39 39 3.4.4 Validity and Reliability of the Data 40 3.4.5 Data Analysis 41 3.5 Ethical Issues 41 3.5.1 Protection 42 3.5.2 Consent 42 3.5.3 Authenticity 42 3.5.4 Unbiased 43 Chapter 4: Findings and Analysis 45 4.1 Analysis of the Retailers’ Questionnaire 46 4.1.1 Retailers’ Question 1 46 4.1.2 Retailers’ Question 2 49 4.1.3 Retailers’ Question 3 51 4.1.4 Retail ers’ Question 4 52 4.1.5 Retailers’ Question 5 55 4.1.6 Retailers’ Question 6 56 4.1.7 Retailers’ Question 7 59 Figure 10: Percentage of Respondents 60 4.1.8 Retailers’ Question 8 60 4.2 Analysis of the Consumers’ Questionnaire 63 4.2.1 Consumers’ Question 1 63 4.2.2 Consumers’ Question 2 64 4.2.3 Consumers’ Question 3 66 4.2.4 Consumers’ Question 4 67 4.2.5 Consumers’ Question 5 68 4.2.6 Consumers’ Question 6 69 4.2.7 Consumers’ Question 7 70 Chapter 5: Conclusion 72 5.1 Research Question 72 5.2 Limitations 73 5.3 Final Words 73 5.4 Future Prospects 74 75 References 76 Bibliography 80 Annexure 1: Questionnaire for the Retailers 81 Annexure 2: Questions for the Consumers 85 Chapter 1: Introduction The research paper has been framed to discuss the present scenario in the UK economy

Business law Essay Example | Topics and Well Written Essays - 500 words - 19

Business law - Essay Example ent supersedes all prior promises relating to the sale.† This clause acknowledges that previous promises existed but there are now superseded by the new agreement formed. During the cause of the negotiation, the seller creates an implied contract stating that all the properties in the warehouse are to be sold as part of the contract. This means that the warehouse must correspond with the description given which also leads to an implied condition that the warehouse must correspond with the description given. Moreover, if the sale by sample of the warehouse, as well as by description, it is not adequate that the warehouse corresponds with the description. In addition, the companies also engage in a conversation involving the sale of the warehouse whereby the furniture was to be incorporated as part of the sale of the warehouse. In the above case, there is a contract for the sale of the warehouse by description. There is also an implied condition that the warehouse will correspo nd with the description (Newbolt 5). If the furniture is included in the contract as a part of sale of the warehouse and does not include a price tag, the furniture should be taken as part of sale. This is because there was no exemption clause in the contract stating that the furniture was not part of sale of the warehouse. Instead, the impletion created in this case should be that there is an implied contract from the agreement to sell, that the furniture is part of the warehouse and therefore should be sold as part of the warehouse. If the companies do not agree on the price of the furniture, the court can decide the price for them. In such a case, the court can appoint an independent liquidator who wills the property of the company if they do not agree on the price. However, the court intervention in such a case should be the last option. The companies should involve in such a transaction should explore all other alternatives including seeking the services of an independent third party

Comparing Two Arguments Essay Example | Topics and Well Written Essays - 750 words

Comparing Two Arguments - Essay Example He defends the use of animals in scientific experiments. Roger Caras is a well-known photographer and writer. He is known best for being a wildlife preservationist and as a president of the American Society for the Prevention of Cruelty to Animals. Obviously, Caras is on the other side of the fence, defending animals as subjects in scientific experiments. Karpati believes that the use of animals in scientific experiments is a necessary means to discover and understand the different principles, such as biological processes. He agrees that computer simulation may help but it will not be enough to imitate the different processes happening within one’s live body. Thus, it is important to have live subjects to replicate the same processes. He argues that if the use of animals in experimentation is restricted, the scientific research will be greatly impacted. Medicines, surgical techniques and other great innovations may not be discovered for years, even decades. Karpati says he doe s not advocate a cruel treatment to animals, rather he wants the public, and the animal rights movement, to ponder on whether to choose using animals to discover treatments for the illness of a child or to let a sick child die without attempting to treat him. Caras, on the other hand, argues that animals have rights and we don’t have the right to inflict pain and suffering on them. We should not be treating animals as properties that we can do anything we want to. Caras believes that there is a pressing need to find alternatives to animals when doing scientific research. His argument focuses on the quest to discover other means on how scientific research can effectively simulate the needed information gathered from live bodies. Different with other animal rights advocate, he attempts to direct the public in resolving the conflict by looking for alternatives rather than by just arguing not to use animals or to continue using them as live subjects. While Karpati defends his poi nt of view, Caras points the reader to a different direction. Caras wants the reader to look for solutions rather than just argue about the issue. Karpati wants the reader to understand that the restriction of animal use might as well be a call to limit scientific research. He does this by enumerating the many effects of limiting the use of animals in research. He says that â€Å"the terrifying effects of the effort to restrict the use of animals in medical research is that the impact will not be felt for years and decades† (Karpati). He continues that drugs, surgical techniques, and fundamental biological processes may not be discovered and understood until years later, and even more that these delays may mean the cost of many lives. Karpati defends himself by saying he does not advocate animal cruelty. In fact, he believes that the animal rights movement has made a significant contribution in making the scientific community search harder for suitable alternatives for animal experiments. But Caras believes that there is little effort in doing so as it has only recently become an imperative for the scientific community (Caras). Caras points out that even if the scientific community is looking for alternatives, they are not looking hard enough or their efforts are delayed. Caras and Karpati both declares that the scientific co

Business law Essay Example | Topics and Well Written Essays - 500 words - 19

Business law - Essay Example ent supersedes all prior promises relating to the sale.† This clause acknowledges that previous promises existed but there are now superseded by the new agreement formed. During the cause of the negotiation, the seller creates an implied contract stating that all the properties in the warehouse are to be sold as part of the contract. This means that the warehouse must correspond with the description given which also leads to an implied condition that the warehouse must correspond with the description given. Moreover, if the sale by sample of the warehouse, as well as by description, it is not adequate that the warehouse corresponds with the description. In addition, the companies also engage in a conversation involving the sale of the warehouse whereby the furniture was to be incorporated as part of the sale of the warehouse. In the above case, there is a contract for the sale of the warehouse by description. There is also an implied condition that the warehouse will correspo nd with the description (Newbolt 5). If the furniture is included in the contract as a part of sale of the warehouse and does not include a price tag, the furniture should be taken as part of sale. This is because there was no exemption clause in the contract stating that the furniture was not part of sale of the warehouse. Instead, the impletion created in this case should be that there is an implied contract from the agreement to sell, that the furniture is part of the warehouse and therefore should be sold as part of the warehouse. If the companies do not agree on the price of the furniture, the court can decide the price for them. In such a case, the court can appoint an independent liquidator who wills the property of the company if they do not agree on the price. However, the court intervention in such a case should be the last option. The companies should involve in such a transaction should explore all other alternatives including seeking the services of an independent third party

Aristotles Politics Essay Example | Topics and Well Written Essays - 750 words

Aristotles Politics - Essay Example As Swanson and Corbin (2009) maintain, â€Å"His critical analysis of things political and intellectual emanates from a perspective that sees a necessary and objective linkage between politics and ethics.† (Swanson and Corbin, 1) Therefore, it is important to recognize that one of the essential factors contributing to the universal approval of this work is that it establishes the connection between politics and ethics. In a careful analysis of this classic work by Aristotle, it becomes lucid that it is one of the best examples of philosophical writings on the relationship between politics and ethics and it deals with various crucial aspects of politics. Aristotle is also explicit and clear about the qualities of people who rule the state, the people who are ruled (citizen), and the merits and demerits of different types of government. A profound exploration of Aristotle’s Politics confirms that Aristotle is highly effective and convincing in proving that politics is the fundamental feature of human beings and that no human being can neglect the prime role of politics. In other words, Aristotle’s Politics establishes that man is essentially a political animal, and this is one of the best explanations of human nature. Therefore, Aristotle underlines the fact that politics is ultimately linked to man’s basic nature. According to him, â€Å"it is evident that the state is a creation of nature, and that man is by nature a political animal. And he who by nature and not by mere accident is without a state, is either a bad man or above humanity.

Self-Driving Cars Are Smart Essay Example for Free

Self-Driving Cars Are Smart Essay The self-driving car is a car that allows a passenger to travel safely and quickly to their destination without human driving (Marsico, 8). These vehicles are also known as â€Å"autonomous cars†. If the self-driving cars are available, people are no longer had to worry about their own safety while driving on the road and also they don’t need a driver license. The drivers will have more freedom to do whatever they wish while inside the car including reading, texting, eating, and sleeping. The vehicle also can set up the speech limit that driver doesnt have to worry about when the police going to meet them. The self-driver cars are also can save our life because every year the new report accidents are caused on the road due to the human drive. â€Å"In 2009, the technology company Google began developing a fleet of a self-driving car. These vehicles are just stepping away from being totally autonomous. They already travel along U.S. roadways. Currently, people who ride in Google’s robotic cars are able to take control at any time† (Marsico, 29). Technology has changed the way we live in many ways, some including being able to communicate with people that we know around the world. It also made things a lot easier like homework and learning. As we can see today the car manufacturers continue to experiment with the new technology. The self-driving car is one of the cars that experiment with the car manufactures. The cars first may need a GPS system to get a rough idea of where they are and where they need to go (Marsico 18). They also have a bunch of sensors to constantly scan the area around them looking for any hazards- whether that another car or a bicycle, or even a rogue bird (Barone). For Google self-driving cars these sensors include a camera to see, and radar and lasers to map out the area (Barone). The self-driving car also monitoring 360 degrees around the car which much better than what a distracted driver could do (Stewart). Most important and challenging facet of self-driving cars is the software that makes them run (Barone). This has to take in all the data from the sensors and GPS and even things like traffic and weather conditions and make decisions based on that. It determines how to steer, stop, and go and everything else involved in getting you from point to point. According to the Katie Marsico said, â€Å"In fact, experts have suggested that self-driving automobiles might around 30,000 lives a year in the United State†. As we can see today some of the people are driving and always cause the accident. The car that we drive today is easy and many people can drive them. They become popular and help people to travel place to place, save time and energy. Workers are able to transfer some important things with the help of the car. Using a car is comfortable and easier than using public transportation. Driving a car has also some disadvantages, such as buying and running a car need a lot of money, even more for a good quality one that is not too old. There are a lot of things to pay for insurance to cover the cost of crashes or theft, maintenance, parking charges, license fees charged by the government, and repair. When too many cars try to go the same way, the traffic will go slow them all and may cause the accident. According to Watson said, â€Å"More than thirty –four thousand America lost their lives to automobile accidents each year†. The car accident is caused by human-made by a driver who is drunk, sleeps and distracted (Watson 46). If the self-driving becomes popular we may not see the accident because the car will do everything for us. The computer in the self-driving cars are don’t drink, send texts message or fall asleep. We don’t have to worry about keeping our eye on the road and in addition people can be more productive while traveling (Marsico 10). The car also can use the less gasoline because â€Å"fuel contributes to pollution this would benefit the environment too† (Marsico 38). The self-driving cars have also some disadvantages because when they are testing the self-driving car had run the red lights or been in a minor collision (Davies Para 1). I worry about a self-driving car made of the computer. If computer software got virus how can we do? For those who do not know how to use the computer how will they fix their car? It will cost a lot of money to let the shop fix. The amount of software and technology that’s required to build self-driving cars is likely to be quite expensive. Consumers may not want to pay such high costs for self-driving cars. According to Katie Marsico said, â€Å"The technology that makes the self-driving cars works will probably add between $3ooo and $10,000 to car prices† (Page 42). The car also can run on the computer if the hacker can decide that they like your car and can hack the system to unlock the doors to get inside or start the car and drive it away. They can also shut down your vehicle while it is driving you at high speeds and you end up in a fatal crash (Alex Hern Para 3). If the car can drive by them self we may not need the parking lots. Many people might get around with shared vehicles that never have to park (Barone). As we can see today millions of Americans make a living by driving trucks, delivery vans, and taxis. When the technology of self-driving cars takes their job, what will happen to their livelihoods? They depend on their paycheck and if the paycheck is no longer work, the person and his family often cannot afford to pay their living. The families will end up with losing a home and they cannot afford to move into another residence and will end up their life with homeless.

The Catcher In The Rye :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The novel The Catcher in the Rye, by J.D. Salinger, is about a troubled young man named Holden Caulfield. Holden searches his teenage life, struggling to find answers to his questions about himself and his identity. No matter where Holden goes, in his opinion he is surrounded by phonies. They appear to be everywhere Holden is: his school, the hotel, the theatre, and all over the streets of New York. The story is told from Holden’s point of view, as he endeavours to put together the pieces of the puzzle that he calls his life.   Ã‚  Ã‚  Ã‚  Ã‚  Holden Caulfield, the main character in the novel, is an immature teenager. Holden is sixteen years old, six feet two inches tall, with a crew cut and prematurely greying hair. His story begins as he is kicked out of prep school, and takes off to New York. Holden's thoughts and ideas reveal many of his character traits. One late Saturday night, four days before the beginning of school vacation, Holden decides to leave Pencey, his school, at once and travels to New York by train. Once in New York, he decides that he will stay in a cheap motel until Wednesday, when he is to return home. His plan shows how very impetuous he is and how he acts on a whim. He is unrealistic, thinking that he has a foolproof plan, even though the extent of his plans are to â€Å"take a room in a hotel...and just take it easy till Wednesday.† This course of action proves Holden’s recklessness and immaturity very early on in the novel.   Ã‚  Ã‚  Ã‚  Ã‚  Another considerably minor (and yet still imperative) addition to the novel is Phoebe Caulfield. Holden’s younger sister is his main supporter. She sticks with him no matter what, but she also, however, is not afraid to scold Holden for his errors. Although Phoebe is merely a young child, she understands Holden, sometimes more than he does. â€Å"Old Phoebe didn’t say anything, but she was listening.... she always listens when you tell her something. And the funny part is she knows, half the time, what the hell you’re talking about. She really does.† (167) Phoebe is an instant reminder of delight to Holden, and every decision he makes revolves somehow around the sister he loves so much.   Ã‚  Ã‚  Ã‚  Ã‚   Holden Caulfield, at first, appears to be having a conflict with society, but, upon closer examination, we see that he is truly only at war with himself.

Joseph Conrads Heart of Darkness :: Essays Papers

Heart of Darkness I had read this story once before when I was a freshman at a branch campus of Penn State called Behrend. I read it for a literature class dealing with short stories and their analyzation. I didn’t really like the story back then, and it really hasn’t moved-up any spots on my list of favorites. Although I really didn’t care for the story, I did notice quite a bit of symbolism throughout the book. Conrad seemed to use black and white as his main source of color symbolism. Just as in the old westerns, white is good and black is bad. One instance in which you could see this is the many times that Conrad speaks of the white souls of the black people and the black souls of the white people that exploit them. The old ladies in the Belgian office sat there and knitted black wool, symbolizing the dark fate and tragedy that were to follow. You can find many, many other examples of the usage of black and white to symbolize feelings and emotions, as well as a few other colors. There are also some objects that Conrad uses to create a symbolism. Take, for example, the stick of wax that the manager breaks while he is talking about Kurtz. I don’t know, but if you ask me the manager wishes that the wax actually was Kurtz. I think that the oil painting that was done by Kurtz shows that he was completely aware of what was going on and what he was getting himself into. I also noticed that grass was mentioned a lot in the story. I remember from my class at Behrend that the professor mentioned that Conrad liked to include a lot of references to Biblical scripture in his works. I can’t remember what it was supposed to mean, but I think that the grass has something to do with the Bible. Well, even though this wasn’t the greatest book that I have ever read, there were a lot of interesting things that it gave me to think about. The question was posed in class on Tuesday...What kind of leader would you be if you could make all of the rules You know, the longer that I sit here and think about that question the more that I think I would be horrible. Joseph Conrad's Heart of Darkness :: Essays Papers Heart of Darkness I had read this story once before when I was a freshman at a branch campus of Penn State called Behrend. I read it for a literature class dealing with short stories and their analyzation. I didn’t really like the story back then, and it really hasn’t moved-up any spots on my list of favorites. Although I really didn’t care for the story, I did notice quite a bit of symbolism throughout the book. Conrad seemed to use black and white as his main source of color symbolism. Just as in the old westerns, white is good and black is bad. One instance in which you could see this is the many times that Conrad speaks of the white souls of the black people and the black souls of the white people that exploit them. The old ladies in the Belgian office sat there and knitted black wool, symbolizing the dark fate and tragedy that were to follow. You can find many, many other examples of the usage of black and white to symbolize feelings and emotions, as well as a few other colors. There are also some objects that Conrad uses to create a symbolism. Take, for example, the stick of wax that the manager breaks while he is talking about Kurtz. I don’t know, but if you ask me the manager wishes that the wax actually was Kurtz. I think that the oil painting that was done by Kurtz shows that he was completely aware of what was going on and what he was getting himself into. I also noticed that grass was mentioned a lot in the story. I remember from my class at Behrend that the professor mentioned that Conrad liked to include a lot of references to Biblical scripture in his works. I can’t remember what it was supposed to mean, but I think that the grass has something to do with the Bible. Well, even though this wasn’t the greatest book that I have ever read, there were a lot of interesting things that it gave me to think about. The question was posed in class on Tuesday...What kind of leader would you be if you could make all of the rules You know, the longer that I sit here and think about that question the more that I think I would be horrible.

What Should Coca Cola Have Done?

What should have occurred? What should occur in future situations? It would be a logical inference to suggest that Coca-Cola’s decision to change its formula and market â€Å"New Coke† to the American population was nothing short of a complete failure. â€Å"On 23 April 1985 New Coke was introduced and a few days later the production of original Coke was stopped. This joint decision has since been referred to as ‘the biggest marketing blunder of all time’† (Bhasin, 2010).But to completely dismiss the fact that Coca-Cola was losing market share to Pepsi-Cola, as well as other products that they themselves were producing (Diet Coke), would not fairly give justice to the decisions behind Coca-Cola’s marketing blunder. Coca-Cola was in a dilemma. They were going through an identity crisis, and that crisis seemed to lead them to make their one major costly decision. That crisis was quite simple. Coca-Cola had forgotten who they were and grasping fo r market share, instead of focusing on branding lead them in an ominous direction.In order to avoid an identity crisis, Coca-Cola should have understood that â€Å"a brand is far more than just a logo. Instead, it’s comprised of a complete set of attributes and tools, or â€Å"identity elements,† that give the brand a unique identity† (Forward). The simple fact is that all the time, money, and skill poured into consumer research on the new Coca-Cola could not measure or reveal the deep and abiding emotional attachment to the original Coca-Cola, felt by so many people. The passion for original Coca-Cola was something that caught executives at Coca-Cola by surprise.It was a mystery, an American enigma, and one cannot measure it any more than one can measure love, pride, or patriotism (Bhasin, 2010). Of all of the consumer research and data analyzing Coca-Cola and its executives claim to have performed, it’s a mystery that they forgot one simple rule; ask yo ur customers first! â€Å"Sam Craig, professor of marketing and international business at the Stern School of Business at New York University, pointed to what he and other industry observers have long considered a fatal mistake on Coca-Cola's part. â€Å"They didn't ask the critical question of Coke users: Do you want a new Coke?By failing to ask that critical question, they had to backpedal very quickly† (Ross, 2005). Coca-cola should have concentrated on the brands perception. â€Å"Marketing is a battle of perceptions, not products† (Bhasin, 2010). If Coca-Cola had concentrated on brand perception and less on trying to clone or compete with another company’s product, they would have never made the fatal mistake. What Coca-cola learned was to not be afraid to make a mistake. Yet, most importantly they learned to admit those mistakes and not be afraid to â€Å"make a u-turn†.Through the brand failure of New Coke loyalty to ‘the real thing’ intensified. Coca-Cola assimilated that â€Å"by going back on its decision to scrap original Coke, the company ended up creating an even stronger bond between the product and the consumer† (Bhasin, 2010). Consumers began realizing that coke was more than a drink. It was an experience – an enigma. The question then arises: Coca-Cola has recently decided, along with Pepsi-Cola, to change its recipe in order to avoid putting a cancer warning on their cans. Will Coca-Cola have learned anything from â€Å"the biggest marketing blunder of all time†?Bhasin, H. (2010, January 1). Coca Cola Brand Failure. Retrieved April 2012, 26, from Marketing91: http://www. marketing91. com/coca-cola-brand-failure/ Forward, J. (n. d. ). How to Build Your Brand and Avoid an Identity Crisis. Retrieved April 26, 2012, from Beneath The Brand: http://www. talentzoo. com/beneath-the-brand/blog_news. php? articleID=8478 Ross, M. E. (2005, April 22). It seemed like a good idea at the time . Retrieved April 26, 2012, from MSNBC: http://www. msnbc. msn. com/id/7209828/ns/us_news/t/it-seemed-good-idea-time/#. T5mkCuweSSA

Ssm is a qualitative methodology

IntroductionSoft Systems MethodologyDefinitionSoft systems methodological analysis ( SSM ) is a systemic attack for covering with real-world job state of affairss. Peter Checkland and his co-workers developed soft systems methodological analysis from system theory at Lancaster University in the United Kingdom. SSM is a qualitative methodological analysis and was developed utilizing action research so that it is besides treated as a theoretical methodological analysis. The bosom of SSM is a comparing between the universe as it is, and some theoretical accounts of the universe as it might be.Out of this comparing originate a better apprehension of the universe ( â€Å"research† ) , and some thoughts for betterment ( â€Å"action† ) . ( See Figure 1 )Use of SSMInitially, the systems can be divided into two facets: proficient and human activity systems. However, human activity systems are much harder to pattern. The people ‘s place, people ‘s action and their relationship are involved. Therefore, it is more complex and mutable. Soft Systems Methodology places an accent on human activity systems. Furthermore, SSM is peculiarly used at the analysis phase of developing information systems. It is non a methodological analysis to cover all phases of the systems development life rhythm ( SDLC ) . However, SSM is extraordinary good at elaborating political and soft, people-oriented issues. Furthermore, it refers to job state of affairs instead than jobs. lAny composite, organisational, ill-structured, fuzzed, soft, and dynamic job state of affairsThe 7-Step Description1 The job state of affairs: unstructured The purpose of first measure is to understand the job state of affairs and addition as many different positions as possible. 2The job state of affairs: expressed Then is this phase, the research worker produces a elaborate presentation, a â€Å"rich picture† , of the state of affairs. Rich pictures show stakeholders, their duty, cardinal interactions, struggles, political issues and concerns. This measure is frequently done graphically. 3Root definitions of relevant systems After that, the root definitions of relevant systems are identified. Root definitions are intended to depict both political and personal premises. The root definition is frequently produced by CATWOE checklist in order to do certain all of import points are included.Client ( people who affected by the system )Actor ( people who convert inputs to end products )Transformation ( the alterations that take topographic point )Weltanschauung ( the relevant universe position or premises )Owner ( people who has the power )Environment ( the wider system or restraints )4Building conceptual theoretical accounts This measure is to pull conceptual theoretical accounts utilizing the root definition. A conceptual theoretical account exhibits the activities of the systems that represented in the root definition. 5Comparing conceptual theoretical accounts with world Compare and contrast the conceptual theoretical account with the rich image is considered in this measure. The purpose of is to look into the apprehension is right and whether the conceptual theoretical account can dress the job struggles. 6Assess whether the alterations are executable and desirable After comparing, suggested alterations are identified and evaluated.Those alterations can probably to change in desirableness and feasibleness: Desirability: Does it better technically? Feasible: Does it suit the civilization? 7Action to better the job state of affairs The recommendation will set into pattern.Analysis the CaseBackgroundBirths, deceases and matrimonies ( BDM ) in Salford Council has a long history. BDM office provides services such as registry a birth, decease or matrimony certifications, and aid with following household braid. As the services are more and more popular, the Salford Online Archive and Retrieval system ( SOLAR ) is introduced.Current Existing ProblemBDM staff reported trouble in covering with the clients during peek times.Long waiting lines developed at the response desk and the other service centres during popular times.Conflicts between the clients and staff happened.The contrasting demands of two different clients groups are hard to manage at the same time.Reasons why SSM is AppropriateThere are five major grounds why SSM is appropriate. First of wholly, the jobs of BDM office are decidedly organisational, ill-structured jobs. Soft Systems Methodology focuses on the human activities systems. And it is good at clear uping political and soft, people-oriented issues. After that, there are many different positions of the systems their demand in BDM state of affairss. SSM is besides such a methodological analysis that can cover with complex organisational and political job state of affairss where those involved lack a common understanding good. Additionally, the assorted facets of the jobs are extremely interrelated in the state of affairs of BDM. So if alteration one facet is likely to hold a enormous impact on other facets. As a systemic methodological analysis, SSM is helpful to develop such a moderately holistically understanding of the correlativities of the assorted facets of the job state of affairs. Furthermore, the intent of SSM is to transport out betterments in a state of affairs perceived as debatable. Meanwhile, SSM does non try to work out ‘the job ‘ but to ease a acquisition procedure which allows its users to bit by bit develop a more comprehensive apprehension of the state of affairs under survey. As a consequence, stakeholders are more likely to make understandings about what alterations in the state of affairs the involved parties can populate with. Finally, SSM uses a set of specific techniques and strict tools to see a â€Å"messy† job. Techniques contains†¦ †¦Application of SSMPhase 1 and 2In order to develop rich image of this instance, it is critical to derive as many different positions as possible.The stakeholders consist of clients, BDM Office staff, directors of the BDM Office, the possible spouses and the advisers of Salford City council.Client: We want to bask quality service and support.BDM Office staff: We were enthusiastic about the proviso of the call Centre services because it could liberate up the specializer resources, cut downing force per unit area and assisting to cut down the waiting clip for clients.Directors: We concerned on the current bing jobs and we can merely work out these jobs every bit shortly as possible.Potential spouses: We are interested in the proposals made by advisers which can do the populace services to be organized.Advisers: We concerned on more incorporate attack for future service development which can do the public service organized.Phase 3After set uping rich ima ge, root definitions of two relevant systems in phase 3 should be considered. The well-known CATWOE checklist will be used to place cardinal elements of the root definition.Phase 4Once the root definitions have been established, conceptual theoretical accounts that describe the activities should be conducted at phase 4. Therefore, the root definition of clients will be used to develop the conceptual theoretical account.Phase 5

Embracing Diversity

Embracing diversity By:College:Course:Professor:Date:Anthropology is the scientific study of humans as social organisms and how they interact with each other in a social gathering or community set up. It entails the study of human ancient, current and cultural changes, physical stature, language characteristics and archaeology. An anthropologist interest lies in comprehending human diversity and way of life in an explicit manner. The four main branches of anthropology which include biological, cultural, archaeology and linguistic clearly elaborate what it entails to be human (Lavenda-2013). Biological anthropology talks of how the evolution of humans is genetically influenced and not enhanced by the surroundings. Cultural anthropology is centered on the study of structural system of individuals sharing a common belief or norm. Linguistic anthropology majorly revolves on the psychology of speech, composure and use in human beings. Moreover, archaeology constitutes of the systematic study of human remains through excavation, dating the human remains to know the period of existence and analysis. Anthropology is all about the acquaintance of the unfamiliar with proven facts and provides knowledge that deciphers facts from rumors.Cultural anthropology is a very enticing part of anthropology because it does not only enable one to acknowledge cultural diversity but also develop globally conscious individuals. As mentioned earlier, this part of anthropology explicitly looks human cultures, belief, daily activities, values, ideas, means of livelihood and parts of social and cognitive organization (Lavenda-2010). There are two means by which an anthropologist can study culture due to its abstract nature; empiricist approach, whereby he mainly relies on observation of the human behavior in a particular community set-up and subjective approach in which the researcher understands the structure of ideas and meanings that exist in a member a certain culture. The primitive perception that I personally had about humanity has been scraped off as a result of the in-depth study of cultural anthropology. Individuals and communities were initially characterized by their social, economical and political factors within their localities. Evolutionism has showed a conceptual comprise due to the easy interaction of individuals as a result of the modern evolution of technology that has made every corner of the world accessible to any person. The level of interactions between individuals from a similar ecology niche has almost become non-existence due to the replacement with television programs, movies and soci al electronic devices. Despite this, the social interaction circle has grown larger as a result of technology which enables an individual interact with more people different from parts of the world over a short period of time. This study has personally helped me get over the notion that Muslims are associated with terrorism. I initially felt fear when I was in an environment filled with Muslims; well, not Muslims alone but any individual wearing a veil. This mostly applied to Muslim women that wear the veils covering up their faces, leaving out the eyes. I can attribute this fear from to the society I grew in; I was used to my Christian community before I came to campus. The laws and beliefs we had were so strict that we feared other dominions, this seclusion was driven into us by the clergy; to make us believe that people that had different beliefs and practices were potential risks and could harm us at any time. The primitive notion that was instilled in me always had a bearing to this question; if they are good people, why do they find it relevant to cover their faces that much? The definite answer was that they had something to hide; not only secrets but sinister motives. Religious profiling and the threats that came to our country and get aired on national television also cultivated the fear in me. It would have never reached this point if my parents would not have been reacting to the issue with so much disgust as they used to do. My elementary and high school environments were more or less the same because all my schooling up to university level were based in the same strictly Christian district. There were some primitive practices we used to do that I now see them to have been very hurting if not shameful to the face of evolution and humanity at large; there was no shaking of hands or exchanging pleasantries with non-Christians, no accepting gifts from them and worst still, avoid all conversations. I can't imagine that I would literally snob them! I must admit that I had a tough time adjusting to the campus environment. I was always tensed in my first semesters when a non Christian would sit next t me. I remember a particular case when I came to a lecture late and found all seats occupied except one; next to Sikh, I literally missed that 2 hour lecture and had to struggle with my continuous assessment test. It is during that course that I made a turning point and my point was later boosted when I got to learn about anthropology. The struggle I had in my first continuous assessment test was the same one I had in the second. Ironically, the Sikh boy who I was evading was the same one that noticed my problem and came to help. At first I was adamant but with lack of options I thought; why not give it a try. I must admit that that is the sweetest memory I hold dear and use it to enlighten my rural folk later on. With that act of compassion I learnt that religion does or dress code does not define someone's character. Study of anthropology has helped know the value that I hold about my culture and the justifications I give to the are the same ones that any other person would give in support to their religion and culture. It also taught me that judging or profiling others because f ethnicity and background is a heinous notion; if everyone was to discriminate then the world would be an unbearable place to stay. All we could be witnessing are endless fights and ultimate wars. Cultural anthropology thus, aims at enabling the native of a particular culture objectively and rationally understands their own culture to deduce what makes them stand out from the other cultural groups hence upholding the aspect of self acceptance. Besides, it enables one apply the knowledge gained from familiarizing with different cultures to alleviate human challenges and misconceptions rather than causing ethnic conflicts. The collective study of different cultures enables scholars to identify the similarities and unique aspect of various cultures, hence embracing diversity.References:Robert H LavendaCore concept in cultural anthropologyRobert H LavendaAnthropology: What does it mean to be human?

Conclusion of the film Whatever Works Essay Example | Topics and Well Written Essays - 500 words

Conclusion of the film Whatever Works - Essay Example The most important thing in the film is Boris, the leading character of the story, and how his assurance about the truth gets turned upside down. Boris, an expansive atheist with partial disposition to paranoia, seems like a man who is too much skeptic about the world and believes that he knows the way things are. The character of Boris is rather arrogant and extremely negative, although for some reasons he constantly want to fasten his world view to everyone he meets. Thus, thanks to Boris, the main message of the entire movie is quite obvious, because it speaks literally in every movement and dialogue in the film. The nihilistic main character meets a girl who is opposite to him and eventually he expands his world view on her with the difference that he knows the essence of things and she doesn’t realize it. At the very beginning of the story Boris takes the stance that he knows the truth about the word but further circumstances and what they turn into prove to him that thin gs not always work predictably. Notwithstanding that at the end Boris still keeps claiming that he is the only one who sees the entire picture. The interesting thing here is that Boris’ position is rather straight and it is supposed to be changed by all the circumstances and become gentler, still it turns out that he always knew the entire picture, and despite his straight assurance, all the changes actually have fit his world view. Perhaps, the most provocative ting in the movie is the position Boris was trying to prove to everyone. He claims rather nihilistic things about God, he laughs at American values, and hates people (but simultaneously he can’t stand living without them). But with all the new circumstances and changes in Boris’ world, viewers start realizing that the world view is not the most provocative thing in the movie, but life itself is. The movie eventually turns into the art house one,

The value of an education Essay Example | Topics and Well Written Essays - 3500 words

The value of an education - Essay Example One of the most well-known facts about society’s advancement is the fact that from an archaeological perspective, we have banded together to increase our chances of survival. At its root, this suggests that we band together to work together and to learn from one another. Learning from a person is what modern education is today. Society can only progress forward due in part to education and without it, it is a wasteful experience. Education progresses people beyond their limits, allowing for improvements that would not be otherwise possible. It becomes more concrete when perceived from the lens outside of what is commonly understood and held. The implications of a good education can become a persuasive argument for socioeconomic development. One can identify trends within any society to see that education is a tool for success when building a middle class and to some extent, solidifying the community. However, education is a complex issue that holds different keys and locks, al l of which cannot be answered through a singular answer. The importance of an education is valued through what it can grant, provided that individuals help to support their educators but are often hindered by aspects like geography, familial dynamics, and income; which should be overcome if one looks to improve society. Economic development can bring about change in its purest and simplest form. At its core, it can be said that an education has a key role in improving the quality of life and well-being. This is an important aspect of society.

Synthesis of Soap Lab Report Example | Topics and Well Written Essays - 250 words

Synthesis of Soap - Lab Report Example Formation of soap as a solid precipitate was observed. With time the obtained product turned gelatinous which was separated from extra liquid using filtration on a Buchner funnel. The described operation afforded soap as a colorless gelatinous solid. Because the obtained soap is a potassium salt it is expected that it will be a viscous liquid. Knowing the exact composition of the used grease it could have been possible to determine the theoretical quantity of the product. But, it is expected to be around 16 g. Regarding IR spectrum of the studied compound signals in the regions 1000-1500 cm-1, 1500-2000 cm-1 corresponding to C-O and C=O vibrations respectively. The rest should be in the â€Å"fingerprint’ region. To conclude with, up until now saponification is the most widely used method of soup production. Industry takes advantage of the same reaction but conducts it in larger scale. Glycerol by-product found its applications in food industry, pharmaceuticals and

The Social, Economic, and Political Situation of Kuwait post Gulf War Essay

The Social, Economic, and Political Situation of Kuwait post Gulf War 1990-1991 - Essay Example Even before the Gulf War, Kuwait was facing some political conflicts with Iraq regarding territory occupation, oil, and debts. However, the political system and foreign relations of Kuwait altered after Iraq’s invasion, along with a constant fear of another attack from Iraq. The Gulf War also had a significant impact on Kuwait’s social conditions, especially on the role of women and Shiites, attitudes regarding Palestinians, and social welfare of the people. Although Kuwait gained victory from Iraq within days of the invasion, the social, political, and economic situation of Kuwait post war was a far cry from the situation that existed before the war (Ashkanani, Hadi Ridha., Shears, Jane. 21; Czinkota, Michael R., Ronkainen, Ilkka A. 618; Crystal, Jill. 176; Isiorho, Soloman A., Gritzner, Charles F. 85, 94, 95; Fasihuddin; Omar, Abdullah; Shenon, Philip; Finlan, Alastair 83, 84; Cordesman, Anthony H 14, 15; Al-Mughni, Haya; Federal Research Division 83; Cushman Jr, John H.). Before the Gulf War, in the eighteenth and nineteenth centuries, the economy of Kuwait was mainly based on trade. It gained a lot of maritime advantage through trade with Asia, Africa, and Europe because of its strategically located natural port. The dependence of Kuwait’s economy then shifted to pearl diving in the nineteenth and early twentieth century. The reason for this was also the gulf, which provided natural pearl banks for harvesting by merchants and sailors. Closely linked to pearl diving was the emergence of the shipbuilding industry, as well as fishing. Trade and maritime occupations remained important monetary sources for Kuwait’s merchant class and foreign orientation till 1990. However, this economy was not enough to provide for most of Kuwait’s population, especially those outside the merchant families and ruling families. Pearl diving slowly began to decline, and came to a sudden halt in the 1920’s due to the Great Depression and Ja pan’s manufacture of an alternative for natural pearls (Federal Research Division 84, 85). Nevertheless, Kuwait’s economy got a chance to thrive when petroleum was discovered in its region in 1938. Its drilling was disrupted as a result of the World War, but then resumed in 1945. Kuwait further got an opportunity to prosper when oil was explored, produced, and exported in the 1950’s. A lot of revenue was gained due to the high demand of oil by foreign countries, and this revenue was used to improve Kuwait’s economy. Industries, social and physical infrastructure was built, along with much spending on the social and economic welfare of Kuwait’s people. This period between 1960 and 1980 was known as the ‘construction boom’, and became a magnet for large number of workers, especially from Iran, South Asia, and Arab countries. The strategic location of Kuwait’s gulf, and its enhanced communication and port facilities, contributed to an expansion of re-exports, trade, and many other commercial activities (Federal Research Division 85; Fasihuddin). However, the invasion and take over by Iraq led to various adverse economic consequences for Kuwait and disrupted its continuous economic development. The first thing Kuwait’s economy had to face was the hefty costs incurred as a result of the war. When Kuwait’s rulers had gone in exile, they had drawn down from Kuwait’

Future of Modernization Essay Example | Topics and Well Written Essays - 1500 words

Future of Modernization - Essay Example The citizens would also enjoy higher standards of living. This paper will look into various aspects of modernization in the United States and also around the world. The paper will also look into the consequences of modernization and various theorists of the idea of modernization. There are four different concepts that modernization manifests itself in the United States. One of the concepts is that is the diversification that the society is undergoing through. Another concept is that people are making more abundant choices while at the same time the concept of smaller communities is also a manifestation of modernization in the United States. The other concept is that the aging people are becoming more and more future conscious that it was witnessed a number of years ago. Manifestation of the modernization in the United States can be said to be following the theories of Emile Durkheim. Durkheim concentrated on how the society should uphold their virtues and integrity in the modern times and how the societies would share such things as religion and ethnicity in a very constrained manner (Wagner, 2008). To this effect, Durkheim with the assistance of Herbert Spencer sought to come up with a scientific approach to study the society and various phenomena that would be associated with the society. This was done in reference to the function the individuals played in quotidian maintenance to explain different elements of the society existence and hence Durkheim is seen by many as the precursor of functionalism. Thus he was involved in the study commonly referred to as Social Facts. Social Facts is the study that tries to prove that there is the existence of a phenomenon which is not bound by the actions of the individuals and how the individuals that make up a society adapt to some changes but which is precipitated by a social fact. To this effect, some of the most subjective and individualistic phenomena that include such things as suicide would be described by Durkheim as an example of social facts which are objective (Macionis, 2006). Hence, modernization in the United States is manifested by the society adapting some new social changes which can be attributed to the theory of Social Fact a theory that is credit to Emile Durkheim. This means that the society in America is experiencing these changes due to modernization and this means that the reality of modernization in America has manifested itself due to the changes that the society is undergoing through and how these changes are positively and negatively affecting the society (Tyrer, 2008). Modernization development in the United States Right now, the United States is undergoing through many changes that can be said to be political, social, economical and cultural. This means that the United States will have many more developments as far as modernization is concerned. Politically, the society is looking for more freedoms and rights and the government is forced to comply with the requirements of the citizens. This means that modernization in the political outlook of the United States have more room for development. It is important to note that the country is the most democratic country in the world but the people feel that they need to

The Enlightenment and Its Social and Ideological Consequences Worldwide Essay Example for Free

The Enlightenment and Its Social and Ideological Consequences Worldwide Essay The Enlightenment in Europe, roughly from 1600 to the French Revolution in 1789, was an era that stressed, most of all, the rationalistic basis of science, and its application to all element of life. This essay argues that much of this rhetoric, such as from Bacon or Kant, is a mystification, and that the basic structure of the Enlightenment was about the rationalization of power and domination. This paper will begin its discussion on the Enlightenment with Immanuel Kant’s â€Å"What is Enlightenment? † move to the critique of this view from Adorno and Horkheimer, and see the more empirical approach of the Enlightenment worldwide through an analysis of some recent works on colonialism and the post-colonial ideology. Immanuel Kant wrote a very short piece on â€Å"What is Enlightenment? † in 1784. It is the chief work in this mystification. This is a piece that is easily accessible for the laymen–rare for Kant–and lays out the basic concepts of Enlightenment in the â€Å"freeing† of the mind from the shackles of tradition and religion. Kant holds that such shackles are created by the self from the motivation of laziness or complacency. It is easier to accept conventional truths than to struggle to find one’s own. Kant then holds that moral virtue, particularly courage, is necessary for true Enlightenment, since that courage is needed to go against received opinion. The truly enlightened individual needs to think for himself, develop their own conclusions, and hence, take nothing from authority. This movement is little more than a move from immaturity to adulthood; from the infantile life of the middle ages to the adult life of modern times. The formal properties of this motion is the release of the understanding from the prison of authority and received opinion. Hence, from this view of Kant, the Enlightenment and its scientific consequences have been associated with the rhetoric of liberation. The Enlightenment defines itself in the negative terms of the destruction of feudal relations based on religion and received opinion. The positive side (derive largely from Bacon and Descartes) is based on the concept that the release of the understanding can be done through the rigorous application of scientific methods to all areas of life, reaching an era of complete and true knowledge based on rational methods and principles. Hence, from Kant, science and its resultant technology is seen as liberation, and the creation of a new, utopian social order based on mechanization of all labor and the love of knowledge deriving from true principles. This rhetoric still dominates discourses about the Enlightenment and its negation of the â€Å"barbaric middle ages. † II. Adorno and Horkheimer on the Dialectics of Enlightenment It does not take long to get from Kant to Nietzsche. In fact, the amoral world of the infamous German is a mere brief step from the hyper individualism of Kant and his followers. Nietzsche took the Baconian dictum seriously that knowledge is power and of course, power is domination. The Kantian mystification of the Enlightenment had been exposed for generations in European letters from the conservative reaction against modern science to the leftist agitation of the above authors. In their 1944 work, Adorno and Horkheimer seek to eliminate the mystification that Kant had ushered in as the basic sense of Enlightenment self-definition. Their argument is a complex one, but it can easily be taken apart into eight specific movements or moments. 1. The Enlightenment, with its stress on science and hence technology, has not led to liberation, but to a hyper-centralization of power and technical authority. The knowledge necessary for specialized science and its administration are, by definition, available only to a few specialists. This means that Enlightenment individualism has led to a Nietzschian stress on the will to power of science. This will to power has resolved itself into a fetishization with central power and authority, and an esoteric sense of science as the new priesthood, available only to a few specialist and the moneyed powers who finance them. 2. This centralization of power and the domination of a scientific and technocratic elite has led to the creation of a uniform ideology: a sense of the power of science and the moneyed powers who control them. The issue here is that the scientific ideology is the only one, and that all problems can be solved by the judicious application of the scientific method, only if they receive enough money and power to do it. Science, at first a limited method of solving problem, has resolved itself into the domination of materialism and the creation of a scientific establishment, a set of institutions that identifies itself with â€Å"science† proper. In other words, the scientific establishment has taken the name of science and pinned it to themselves. 3. The domination of science and enlightenment capital relations has led to new forms of scientific consciousness like sociology, which has led to the standardization of society, and this standardization of social life has taken the form of labeling consumers. Creating consuming pockets of people who are seen not as people but as machines that buy the products that the capitalist technocracy has created. Citizenship has been replaced by consumption and being a part of the great chain of capitalist relations. 4. Even more than this, not only has political and economic power been tightly centralized, but even the very ideas of the population and their perceptions of the world are created and maintained by the â€Å"culture industry† that complex of capital and modern science that has sought to entertain the masses for profit, but have also replaced their own perceptions with that of the â€Å"cultural elite. † From the individualism of Kant, science and Enlightenment has created a new kind of human being: the slave that does not know he’s a slave. The entertainment industry that is so often a target of both left and right has taken upon itself, in the name of both profit and Enlightenment, to recreate the very perceptual matrix of the population as a whole. Replacing actual perception with their own, and hence, dictating music, dress, even cuisine according to its taste, quickly adopted by the masses who think they are thinking for themselves. 5. The movies, as well as the mass production entertainment industry of the technocracy, has recreated the person according to its own will. Reality itself is the creation of the â€Å"illusion industry† and has destroyed the last vestiges of individuality. Kant is exposed as a naive writer at best. 6. The creation of genre is part of the cultural domination of the technocracy. Genre is a pseudo-intellectual method of both standardizing production, but more importantly, the standardization of consumer taste. Genre is the destruction of culture for this reason. 7. This destruction of culture by forcing it into the standardization of genre means that art has been taken from the realm of the individual or the culture and placed into the realm of the machine: the culture machine that seeks to standardize art so as to make it amenable to scientifically planned consumption and production. Art is merely another commodity. 8. Finally, the culture itself becomes a single, commodified and standardized reality: the creation of the scientific technique as applied to film, entertainment and art. What has begun as a drive to liberate consciousness and the intellect has led to a scientific dystopia of enslavement to a series of media illusions, themselves based around profit and a centralized technocratic apparatus that has stamped out all free thought and has even commodified dissent from its own order.